Why Some Micro-Blogging Sites are More Successful Than Others

Some micro-blogging sites are more successful than others. This is where we find some micro-blogging sites having hundreds of millions of users around the world, whereas others are barely known. We are keen on understanding why some micro-blogging sites are more successful than others.

Firstly, we have some micro-blogging sites whose success is attributable to the manner in which they are publicized. For a micro-blogging service to be successful, its existence needs to be heavily publicized.

Secondly, we have some micro-blogging sites whose success is attributable to the manner in which they are designed, which makes them easy to use, and which makes it possible for them to give users great utilitarian value. This is just the same way that inmate telephone systems with the most advanced features for, say, monitoring inmate telephone activities end up being more popular than mediocre ones.

Thirdly, we have some micro-blogging sites whose success is attributable to the support they receive from the governments of the countries they operate in. In any business, having government support can lead to great success, just as facing covert sabotage from the government can lead to humiliating failure. Allegedly, micro-blogging sites like Weibo in China are sponsored by the powerful Chinese government, and that makes their success largely inevitable.